Leaflet Design
Visual Design
Project Overview
Client: SEEDS
Industry: Sports & Education
My Role: Graphic Designer
Designed promotional leaflet materials for Seeds Skateboard School and Summer Camp, focusing on creating an energetic and youth-oriented visual identity that aligns with the brand’s established visual system. The project aimed to communicate program information clearly while appealing to kids, youth, and adult audiences within the skateboarding community.
Design Solution
Developed the leaflet design using Adobe Illustrator and InDesign, integrating typography, imagery, and graphic elements that fit within the existing branding system. The design approach emphasized movement, visual consistency, and clear information hierarchy to create an engaging and accessible experience for audiences of different age groups.
The final leaflet design delivers a cohesive and brand-aligned communication piece that effectively promotes skateboard classes and summer camp programs while strengthening community engagement and brand recognition.